# Ownable

> Ownable is the open-source AI builder for websites, landing pages, portfolios, and slide decks that you actually own. Brief the AI in plain English; it writes structured Markdown and pushes the result to your own GitHub repo. Full GitHub export. No proprietary runtime, no platform lock-in. Vibe-code the site, keep the code.

## What it does

- **AI website builder.** Describe what you want — landing page, portfolio, docs site, blog, changelog — and Ownable generates a structured-content site you can deploy in minutes.
- **AI slide deck builder.** The same content model produces Marp/Reveal-compatible decks. Author once, present and publish from the same Markdown.
- **Full GitHub export.** Every page is plain Markdown with proper frontmatter, committed to your own GitHub repo. Disconnect from Ownable at any time and your site keeps working.
- **No lock-in.** The output is a real git repo, real static files, real domains. Self-host anywhere — GitHub Pages, Netlify, Cloudflare, Vercel, your own server.
- **Open source framework.** The underlying block framework (HugoBlox) is open source. Use it without Ownable if you prefer to wire AI authoring yourself.

## Why Markdown output matters

- **You own the files.** Plain Markdown in your GitHub repo. No proprietary export format, no platform that can disappear, no migration project when you outgrow us.
- **Humans and AI can both edit it.** Markdown is the universal format every model understands. Edit by hand, brief Ownable's AI, or hand the repo to another tool.
- **No JavaScript dependency hell.** Static HTML output — no node_modules, no React hydration, no bundle bloat. Pages load instantly and don't break from stale dependencies.
- **Future-proof, not AI slop.** Unlike builders that emit walls of unmaintainable React, Ownable emits clean structured content that will still work in 10 years.
- **Privacy by architecture.** Static files you host anywhere — no tracking pixels embedded by the platform, no server-side rendering that phones home.

## Positioning vs alternatives

The throughline: **AI generates it. You own it as Markdown in your own repo.** No competitor combines those.

- **vs. Lovable / v0 / Bolt:** they generate React you'll throw away in six months. Ownable generates Markdown you maintain forever. Vibe-coded apps are the new tech debt.
- **vs. Webflow / Framer:** their content lives in proprietary asset formats; migrating out is a rewrite. Ownable ships plain files in git — move in or out for free.
- **vs. Notion / Notion Sites:** Notion is closed and sticky-because-trapped. Ownable's output is plain Markdown in a git repo with real domains and real ownership.
- **vs. Wix / Squarespace:** template-driven monthly rentals. Ownable is a one-time setup, an open-source framework, and your files in your repo.
- **vs. WordPress:** WordPress was the answer in 2010. In 2026 it means database lock-in, plugin maintenance, security patches, and slow pages. Plain files in git is the answer now.
- **vs. Gamma / Beautiful.ai (slide decks):** their decks live on their platform. Ownable's decks are Markdown in your repo — open in any Markdown-deck tool, version-control them like code.

## Who it's for

- **Technical founders** — run landing pages, docs, blog, changelog, careers, and team pages from one repo, then turn the same content into a pitch deck without rewriting.
- **Dev advocates / DevRel** — author once in Markdown, republish as blog post, slide deck, tweet thread, and newsletter.
- **Indie hackers and solo builders** — personal site, product landing pages, and the occasional deck, all from one Markdown repo with AI as leverage.
- **Consultants and agencies** — build client sites and pitch decks faster than from-scratch, and hand off as Markdown your clients can maintain themselves.
- **Researchers and educators** — academic CV, lab homepage, publications site, and lecture decks share the same content model. The framework's research heritage means the academic templates are mature.

## How it works

1. **Tell Ownable what you want.** A prompt, a few links, or import an existing site.
2. **Pick a template or start blank.** Templates live in the open-source HugoBlox kit; Ownable wires the AI authoring layer on top.
3. **AI writes Markdown.** You see the structured-content blocks update in real time and review the diff.
4. **Push to your GitHub.** Ownable opens a PR or commits directly to your repo. From there it's your code.
5. **Deploy anywhere.** GitHub Pages, Netlify, Cloudflare, Vercel, or your own server — Ownable doesn't host you.

## Underlying framework

Ownable is built on HugoBlox, an open-source structured-content framework started in 2016 (originally Wowchemy). 9,400+ GitHub stars, 200+ contributors, 150,000+ deployed sites. Used by engineers and researchers at Anthropic, Vercel, Cloudflare, OpenAI, NVIDIA Research, Stanford, MIT, and Imperial College. The framework stays free and open source; Ownable adds AI authoring, billing, and the dashboard on top.

## Links

- Marketing: https://ownable.dev
- Pricing: https://ownable.dev/pricing
- Blog: https://ownable.dev/blog
- Changelog: https://ownable.dev/changelog
- Underlying framework: https://hugoblox.com
- AI authoring chat: https://hugo.chat
- GitHub (framework kit): https://github.com/HugoBlox/kit